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<!-- Alternate content for non-supporting browsers --> <h1 align="center"><a href="products_services.html" target="_parent">Products & Services</a> : eMarketing</h1> <p align="left">Choice Online Internet Marketing Services:</p> <p>These days its a vital part of any web presence that your website can easily and effectively be found by customers and most importantly potential customers!</p> <p>Our services include:</p> <p><font color="#6699CC"><strong>Search Engine Optimisation</strong></font></p> <p>Search engine optimisation is a combination of factors that with the right expertise, will promote your website to the top ranking of prime search engines. With Choice Online’s experience, we can increase traffic to your website by adjusting the balance of variables that will boost your site into the top rankings.</p> <p>Below are the main areas we target:<br> Key Phrase Identification<br> Website Optimisation<br> Meta Tag Composition<br> Search Engine Submission<br> Search Engine Ranking</p> <p> </p> <p><font color="#6699CC"><strong>Pay per Click</strong></font></p> <p>Pay-per-click search engines allow companies to bid on keywords that relate to their sites. Companies submit their site's descriptions and titles, along with a list of keywords to the engine. They also specify the amount of money that they're willing to spend on each keyword.</p> <p>After a pay-per-click search engine processes the company's request, their results start showing up when someone searches for a keyword that the company paid for. Depending on how much money others paid, rankings for a particular keyword maybe very high or low. For example, if you choose to pay £0.20 for the keyword "puppy food," while others pay only £0.19, your site would rank first. If, on the other hand, you pay £0.02, you may rank low.</p> <p>For most pay-per-click engines, companies pay only when a visitor clicks on their web site from the search results (clickthrough). Most engines specify a minimum amount of money needed for a company to open an account.</p> <p> </p> <p><font color="#6699CC"><strong>Link Popularity</strong></font></p> <p>Choice Online increases your Link Popularity in an all-encompassing manner that leaves no stone unturned! The following are the Six important Methods we employ to enhance your website’s Link Popularity:<br> Simple Links<br> Reciprocal Links<br> Award Sites</p> <p>Getting links from other websites is not too difficult. Getting links from quality sites that will drive quality traffic to your website is a different matter. We identify the top sites in your industry and use these to spearhead your linking strategy. Secondary targets will also be useful and are more likely to link if top sites already do so.</p>
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