They say that business use of Social Marketing today is rather like the use of email 20 years ago if you can remember that far back !!!
When email first became more common it was seen as of mainly nuisance value to business and really was for personal communication.
Gradually businenesses saw the value of email and today its a central part of communicating with each other between and within businesses.
That's where we are today with Social Media. Many businesses actually ban Social Media from their business as a distraction.
However more and more businesses are increasingly using Social Networking sites like Twitter and Facebook to communicate with customers, prospects and employees.
Social Media is not only a great way of driving traffic to your website it's a very effective way of marketing and communication as Tesco, Vodafone and many other businesses have found.
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